feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md new file mode 100644 index 0000000..3749caa --- /dev/null +++ b/content/posts/2026/ads-sell-more-tickets-than-almost-any-dj/index.md @@ -0,0 +1,61 @@ +--- +title: "Ads sell more tickets than almost any DJ" +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +excerpt: "This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ. At a recent SLIST event, most DJs on … Read more" +categories: + - BTS +tags: + - financial + - format-short-take + - marketing + - tone-confrontational +featured: + src: https://cdn.slist.net/posts/ads-sell-more-tickets-than-almost-any-dj/cover.png + alt: "Analytics dashboard glowing red in the dark symbolizing advertising power" +legacy_wp_id: 16110 +--- +This is the sentence that ended a decade of conventional wisdom in event promotion: ads sell more tickets than almost any DJ. + +At a recent SLIST event, most DJs on the lineup did not promote at all. It was the most financially successful event we had run. The $1,500 ad budget on Meta handled what an entire lineup of DJs with their own followings used to be responsible for. The promoter-DJ relationship — built on the assumption that DJs bring their own crowd — is structurally decoupled at SLIST. + +## The numbers +Diff truncated (68 lines total). View full commit on GitHub →
