feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/brand-building-for-dark-culture/index.md b/content/posts/2026/brand-building-for-dark-culture/index.md new file mode 100644 index 0000000..fe29d81 --- /dev/null +++ b/content/posts/2026/brand-building-for-dark-culture/index.md @@ -0,0 +1,66 @@ +--- +title: "Brand building for dark culture" +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +excerpt: "Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We can collaborate on any BPM or production style — minimal, … Read more" +categories: + - Guides +tags: + - dark-culture + - format-how-to + - growth + - marketing + - tone-instructional +featured: + src: https://cdn.slist.net/posts/brand-building-for-dark-culture/cover.png + alt: "Gothic neon light in underground dark culture venue" +legacy_wp_id: 15979 +--- +Dark culture is not a genre. It is a mood constraint that allows genre flexibility while maintaining identity coherence. We can collaborate on any BPM or production style — minimal, melodic, industrial, trance, DnB — but we can only promote dark vibes. Stuff that causes contemplation and catharsis. Everything from ambient to industrial hardcore trance. + +Building a brand around that constraint is different from building a brand around a specific genre. Here is how we did it. + +## Define the constraint, not the genreDiff truncated (73 lines total). View full commit on GitHub →
