Revert "Revert "feat(web): Wave 3 — list pages on Tailwind (/, /blog, /shop, /archive, /e/, /topics/[slug])""
diff --git a/content/posts/2026/can-a-cult-have-no-visible-leader/index.md b/content/posts/2026/can-a-cult-have-no-visible-leader/index.md new file mode 100644 index 0000000..f211853 --- /dev/null +++ b/content/posts/2026/can-a-cult-have-no-visible-leader/index.md @@ -0,0 +1,47 @@ +--- +title: "Can a cult have no visible leader?" +pubDate: 2026-04-05T20:05:11.000Z +updatedDate: 2026-04-05T20:05:11.000Z +draft: false +excerpt: "A brand that survives without its founder’s daily presence is an institution. A brand that cannot is a personality cult. The question is whether you can build one that functions … Read more" +categories: + - Dark Culture +tags: + - community + - format-opinion + - identity + - tone-philosophical +featured: + src: https://cdn.slist.net/posts/can-a-cult-have-no-visible-leader/cover.png + alt: "Empty throne in dark temple - leaderless cult concept" +legacy_wp_id: 16121 +--- +A brand that survives without its founder’s daily presence is an institution. A brand that cannot is a personality cult. The question is whether you can build one that functions like a cult — rituals, identity markers, intense loyalty — while being structurally independent of any single person. + +The answer is yes, but it requires killing the most natural instinct a founder has: the need to be seen. + +## The stepping down +Diff truncated (54 lines total). View full commit on GitHub →