feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md new file mode 100644 index 0000000..cfb81b3 --- /dev/null +++ b/content/posts/2026/community-over-clout-why-email-lists-beat-instagram/index.md @@ -0,0 +1,66 @@ +--- +title: "Community over clout: why email lists beat Instagram" +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +excerpt: "Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, … Read more" +categories: + - Guides +tags: + - format-how-to + - instagram + - marketing + - sms + - tone-instructional +featured: + src: https://cdn.slist.net/posts/community-over-clout-why-email-lists-beat-instagram/cover.png + alt: "Abstract dark envelope icon in void" +legacy_wp_id: 15958 +--- +Instagram followers is the worst metric to obsess over. We learned this the hard way when Meta permanently suspended our business account for 6+ months starting October 2025. No warning, no reason given, no appeals process that worked. One day we had a growth engine. The next day it was gone. + +The events kept running. The tickets kept selling. Because the real growth engine was never Instagram — it was the 9,000-person SMS list and the email database with a 35-45% open rate. + +## Rented vs. owned audiencesDiff truncated (73 lines total). View full commit on GitHub →
