feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md new file mode 100644 index 0000000..bfafe39 --- /dev/null +++ b/content/posts/2026/controversy-as-fuel-the-anti-fragile-brand/index.md @@ -0,0 +1,45 @@ +--- +title: "Controversy as fuel: the anti-fragile brand" +pubDate: 2026-04-05T20:05:09.000Z +updatedDate: 2026-04-05T20:05:09.000Z +draft: false +excerpt: "SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the … Read more" +categories: + - BTS +tags: + - format-case-study + - growth + - marketing + - tone-confrontational +featured: + src: https://cdn.slist.net/posts/controversy-as-fuel-the-anti-fragile-brand/cover.png + alt: "Dark phoenix rising from ashes in red and black tones" +legacy_wp_id: 16023 +--- +SLIST has survived five cancel wars. Three in Mexico City, two in New York. Not survived in the sense of weathering the storm and returning to baseline. Survived in the sense of growing measurably during each one. Controversy is not a risk we manage. It is a growth channel we have learned to operate. + +## The anti-fragile mechanism + +The pattern repeats. Someone publicly opposes SLIST. Their opposition generates engagement. The engagement drives impressions. The impressions convert to ticket sales from people who want to support what the opposition is attacking. Every time the drama resurfaces, more people buy tickets. People love to support the underdog. +Diff truncated (52 lines total). View full commit on GitHub →
