feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/converting-competitors-audiences/index.md b/content/posts/2026/converting-competitors-audiences/index.md new file mode 100644 index 0000000..6aab5f8 --- /dev/null +++ b/content/posts/2026/converting-competitors-audiences/index.md @@ -0,0 +1,60 @@ +--- +title: "Converting competitors’ audiences" +pubDate: 2026-04-05T20:04:47.000Z +updatedDate: 2026-04-05T20:04:47.000Z +draft: false +excerpt: "Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and … Read more" +categories: + - Guides +tags: + - competition + - format-how-to + - growth + - marketing + - tone-confrontational +featured: + src: https://cdn.slist.net/posts/converting-competitors-audiences/cover.png + alt: "Nightlife scene outside a competing venue at night" +legacy_wp_id: 15981 +--- +Your competitors have audiences that already care about the same music you promote. Those people are pre-qualified — they attend underground events, they spend money on tickets and drinks, and they are one bad experience away from trying someone new. Here is how to convert them without starting a public war. + +## The feeder pipeline concept + +When a bigger show is happening the same night as yours, the instinct is panic. The better frame: they are not your competition. They are your feeder pipeline. If more people are out that night, some of them will come to your event afterward. Ravers do not go home at 3am.Diff truncated (67 lines total). View full commit on GitHub →
