feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/dm-outreach-for-events/index.md b/content/posts/2026/dm-outreach-for-events/index.md new file mode 100644 index 0000000..b9333e1 --- /dev/null +++ b/content/posts/2026/dm-outreach-for-events/index.md @@ -0,0 +1,59 @@ +--- +title: "DM outreach for events" +pubDate: 2026-04-05T20:05:09.000Z +updatedDate: 2026-04-05T20:05:09.000Z +draft: false +excerpt: "DM outreach is the highest-conversion marketing channel for underground events, and also the one most promoters execute poorly. The difference between a DM that gets read and one that gets … Read more" +categories: + - Guides +tags: + - format-how-to + - instagram + - marketing + - tone-instructional +featured: + src: https://cdn.slist.net/posts/dm-outreach-for-events/cover.png + alt: "Smartphone DM outreach in dark ambient light" +legacy_wp_id: 16094 +--- +DM outreach is the highest-conversion marketing channel for underground events, and also the one most promoters execute poorly. The difference between a DM that gets read and one that gets archived comes down to length, timing, and which account sends it. Here is what we learned from thousands of outreach messages across two cities. + +## The scroll test + +If the recipient has to scroll to see the full message, they will procrastinate reading it. That procrastination becomes forgetting. That forgetting becomes a lost conversion. The rule is absolute for brand account DMs: short and direct wins every time. +Diff truncated (66 lines total). View full commit on GitHub →
