feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md new file mode 100644 index 0000000..0693a8a --- /dev/null +++ b/content/posts/2026/how-harm-reduction-became-a-brand-signal/index.md @@ -0,0 +1,47 @@ +--- +title: "How harm reduction became a brand signal" +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +excerpt: "Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it. The harm reduction story starts … Read more" +categories: + - Dark Culture +tags: + - community + - format-case-study + - harm-reduction + - tone-reflective +featured: + src: https://cdn.slist.net/posts/how-harm-reduction-became-a-brand-signal/cover.png + alt: "Glowing first aid cross in dark warehouse - harm reduction" +legacy_wp_id: 15989 +--- +Narcan at every event is not a marketing decision. It is an operational decision that became a marketing decision because almost nobody else does it. + +The harm reduction story starts with a dead friend and ends with a supply order. The space between those two points is where the brand signal lives — not because harm reduction is good branding, but because doing it honestly in a scene that mostly ignores it creates a differentiation that no logo can replicate. + +## The operational layer +Diff truncated (54 lines total). View full commit on GitHub →
