feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md new file mode 100644 index 0000000..981b8eb --- /dev/null +++ b/content/posts/2026/how-to-structure-a-co-promotion-deal/index.md @@ -0,0 +1,65 @@ +--- +title: "How to structure a co-promotion deal" +pubDate: 2026-04-05T20:05:11.000Z +updatedDate: 2026-04-05T20:05:11.000Z +draft: false +excerpt: "Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn … Read more" +categories: + - Guides +tags: + - format-guide + - legal + - partnerships + - tone-instructional +featured: + src: https://cdn.slist.net/posts/how-to-structure-a-co-promotion-deal/cover.png + alt: "Abstract dark contract documents with red seal" +legacy_wp_id: 16032 +--- +Co-promotions are the fastest way to scale an event beyond what your budget and audience can reach alone. They’re also the fastest way to lose money, lose relationships, and learn why contracts exist. After running co-promotions at every scale — from two-person splits to 16-collective warehouse events — here’s the deal structure that protects everyone. + +## The 50/50 split + +The simplest structure: both parties split all expenses and all profits equally. Door revenue plus bar revenue, minus all costs, divided by two. Brooklyn Monarch runs this model — co-promoter shares the risk and shares the upside on both door and bar. +Diff truncated (72 lines total). View full commit on GitHub →
