feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/how-we-built-a-9000-person-sms-list/index.md b/content/posts/2026/how-we-built-a-9000-person-sms-list/index.md new file mode 100644 index 0000000..e535654 --- /dev/null +++ b/content/posts/2026/how-we-built-a-9000-person-sms-list/index.md @@ -0,0 +1,67 @@ +--- +title: "How we built a 9,000-person SMS list" +pubDate: 2026-04-05T20:04:48.000Z +updatedDate: 2026-04-05T20:04:48.000Z +draft: false +excerpt: "The SMS list started at zero in early 2024. By January 2026, it was over 9,000 contacts — past attendees, ticket buyers, WhatsApp group members, and cold subscribers from Meta … Read more" +categories: + - Guides +tags: + - format-how-to + - growth + - sms + - tone-instructional +featured: + src: https://cdn.slist.net/posts/how-we-built-a-9000-person-sms-list/cover.png + alt: "Abstract dark data visualization rising from ground" +legacy_wp_id: 15964 +--- +The SMS list started at zero in early 2024. By January 2026, it was over 9,000 contacts — past attendees, ticket buyers, WhatsApp group members, and cold subscribers from Meta ads. Here’s the exact infrastructure and the tactics that built it. + +## Source one: the click-to-text ad + +The primary growth engine is a deep link that opens the user’s SMS app with a pre-filled keyword. The link format: `sms:+18339124216?body=NYC`. User clicks the ad, their phone opens the messaging app, “NYC” is already typed, they hit send, and they’re auto-subscribed via a Twilio toll-free number. +Diff truncated (74 lines total). View full commit on GitHub →
