feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/merch-as-revenue-bridge/index.md b/content/posts/2026/merch-as-revenue-bridge/index.md new file mode 100644 index 0000000..9cfd517 --- /dev/null +++ b/content/posts/2026/merch-as-revenue-bridge/index.md @@ -0,0 +1,57 @@ +--- +title: "Merch as revenue bridge" +pubDate: 2026-04-05T20:04:45.000Z +updatedDate: 2026-04-05T20:04:45.000Z +draft: false +excerpt: "Most event promoters treat merch as an afterthought. A box of leftover t-shirts under the DJ booth, sold between sets by whoever happens to be standing nearby. We treated it … Read more" +categories: + - Guides +tags: + - financial + - format-guide + - merch + - tone-instructional +featured: + src: https://cdn.slist.net/posts/merch-as-revenue-bridge/cover.png + alt: "Dark merchandise display with premium hoodies and t-shirts" +legacy_wp_id: 16064 +--- +Most event promoters treat merch as an afterthought. A box of leftover t-shirts under the DJ booth, sold between sets by whoever happens to be standing nearby. We treated it as the bridge between survival and sustainability. + +Here is the reality we faced: during the free-entry growth phase, ticket revenue drops to zero. Bar splits help, but you are sharing that with the venue. Merch became the only revenue stream we fully controlled at every single event. + +## The math that changed the model +Diff truncated (64 lines total). View full commit on GitHub →
