feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/physical-flyer-distribution/index.md b/content/posts/2026/physical-flyer-distribution/index.md new file mode 100644 index 0000000..43db068 --- /dev/null +++ b/content/posts/2026/physical-flyer-distribution/index.md @@ -0,0 +1,61 @@ +--- +title: "Physical flyer distribution" +pubDate: 2026-04-05T20:05:10.000Z +updatedDate: 2026-04-05T20:05:10.000Z +draft: false +excerpt: "Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — … Read more" +categories: + - Guides +tags: + - format-guide + - growth + - marketing + - tone-instructional +featured: + src: https://cdn.slist.net/posts/physical-flyer-distribution/cover.png + alt: "Event flyers on wet concrete sidewalk at night with neon reflections" +legacy_wp_id: 16107 +--- +Digital marketing is the default. Everyone runs Instagram ads, everyone has an SMS list, everyone is optimizing their Meta pixel. Physical flyers are the channel that most promoters abandoned — which is exactly why they work. Here is how we turned paper into one of the highest-ROI distribution channels in our marketing stack. + +## The flyer-for-guestlist exchange + +The core mechanic: community members share the event flyer and in exchange receive guestlist access. Each share is a confirmed commitment — the person who shares the flyer has publicly associated themselves with the event, which makes them significantly more likely to attend. The flywheel works because each share is simultaneously marketing distribution and social proof. +Diff truncated (68 lines total). View full commit on GitHub →
