feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/running-a-weekly-event-series/index.md b/content/posts/2026/running-a-weekly-event-series/index.md new file mode 100644 index 0000000..6196a97 --- /dev/null +++ b/content/posts/2026/running-a-weekly-event-series/index.md @@ -0,0 +1,71 @@ +--- +title: "Running a weekly event series" +pubDate: 2026-04-05T20:04:44.000Z +updatedDate: 2026-04-05T20:04:44.000Z +draft: false +excerpt: "A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. … Read more" +categories: + - Guides +tags: + - community + - format-how-to + - growth + - tone-instructional +featured: + src: https://cdn.slist.net/posts/running-a-weekly-event-series/cover.png + alt: "Underground event venue being prepared for a weekly series" +legacy_wp_id: 16068 +--- +A weekly event series is the single highest-leverage move an underground promoter can make. It is also the fastest way to go broke if you do not structure it correctly. We ran weekly events across multiple venues and nights. Here is the operations manual we wish we had when we started. + +## Why weekly beats monthly + +Monthly events build a brand. Weekly events build a habit. The difference matters more than most promoters realize. When you run weekly, marketing for event A builds the audience for event B. The SMS list and follower count compound over time. Every dollar spent on cold ads today pays for warm audiences tomorrow. +Diff truncated (78 lines total). View full commit on GitHub →
