feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/stop-marketing-an-event-start-marketing-the-calendar/index.md b/content/posts/2026/stop-marketing-an-event-start-marketing-the-calendar/index.md new file mode 100644 index 0000000..73597f2 --- /dev/null +++ b/content/posts/2026/stop-marketing-an-event-start-marketing-the-calendar/index.md @@ -0,0 +1,45 @@ +--- +title: "Stop marketing an event. Start marketing the calendar." +pubDate: 2026-04-05T20:05:10.000Z +updatedDate: 2026-04-05T20:05:10.000Z +draft: false +excerpt: "The standard promoter playbook: create an event, design a flyer, run ads for 30 days, hope people show up. Repeat for the next event. Each one starts from zero. Each … Read more" +categories: + - Dark Culture +tags: + - community + - format-opinion + - marketing + - tone-confrontational +featured: + src: https://cdn.slist.net/posts/stop-marketing-an-event-start-marketing-the-calendar/cover.png + alt: "Dark floating calendar grid - marketing the calendar concept" +legacy_wp_id: 16045 +--- +The standard promoter playbook: create an event, design a flyer, run ads for 30 days, hope people show up. Repeat for the next event. Each one starts from zero. Each one competes for attention against every other event that weekend. Each one dies the morning after. + +The alternative: market the calendar. Make the brand the destination, not the individual event. When people buy into the calendar, they stop evaluating each event on its own merits and start showing up because the brand has earned the trust to curate their weekend. + +## The Berghain model +Diff truncated (52 lines total). View full commit on GitHub →
