feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md new file mode 100644 index 0000000..a9d651b --- /dev/null +++ b/content/posts/2026/the-10-show-rate-disaster-that-changed-everything/index.md @@ -0,0 +1,50 @@ +--- +title: "The 10% show rate disaster that changed everything" +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +excerpt: "I gave out 200 guest list tickets. Twenty people showed up. A 10% show rate. Two hundred invitations sent into the void. The room was supposed to be packed with … Read more" +categories: + - BTS +tags: + - format-long-form + - growth + - tone-reflective +featured: + src: https://cdn.slist.net/posts/the-10-show-rate-disaster-that-changed-everything/cover.png + alt: "Empty vast nightclub with tiny distant crowd under red light, failure concept" +legacy_wp_id: 16058 +--- +I gave out 200 guest list tickets. Twenty people showed up. + +A 10% show rate. Two hundred invitations sent into the void. The room was supposed to be packed with energy, with people who owed the brand a favor, with a crowd that would make the paid ticket holders feel like they had joined something worth joining. Instead: twenty people standing in a space designed for ten times that number. + +## The diagnosis + +My self-critique was immediate: maybe giveaways have been cheapening the brand. The logic I had been operating on — that generous guest lists build community and community converts to paid attendance — had a fatal flaw. Free entry signals low value. When entry is free, the cost of not showing up is also free. There is no skin in the game, no commitment mechanism, no consequence for flaking.Diff truncated (57 lines total). View full commit on GitHub →
