feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/the-ego-first-flyer-principle/index.md b/content/posts/2026/the-ego-first-flyer-principle/index.md new file mode 100644 index 0000000..d03144f --- /dev/null +++ b/content/posts/2026/the-ego-first-flyer-principle/index.md @@ -0,0 +1,50 @@ +--- +title: "The ego-first flyer principle" +pubDate: 2026-04-05T20:04:49.000Z +updatedDate: 2026-04-05T20:04:49.000Z +draft: false +excerpt: "The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will … Read more" +categories: + - BTS +tags: + - format-how-to + - marketing + - tone-instructional +featured: + src: https://cdn.slist.net/posts/the-ego-first-flyer-principle/cover.png + alt: "Event flyer design glowing under red spotlights in darkness" +legacy_wp_id: 16003 +--- +The single highest-leverage flyer design principle at SLIST is not about typography, layout, or color. It is about ego. Specifically: make the flyer about the DJ, and the DJ will promote it for free. + +I just assume DJs are not going to promote at all, and make the highlight posts which gets them excited. If the DJ feels important on the flyer, they share it organically. If the flyer is generic Canva trash, they bail. + +## The mechanic + +Every SLIST event generates individual highlight posts for each DJ on the lineup. Not a single flyer with twelve names crammed into a dark background. Individual posts where the DJ’s name is prominent, their photo is featured, and the design makes them look like the headliner of their own show.Diff truncated (57 lines total). View full commit on GitHub →
