feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/the-event-naming-test/index.md b/content/posts/2026/the-event-naming-test/index.md new file mode 100644 index 0000000..16e728c --- /dev/null +++ b/content/posts/2026/the-event-naming-test/index.md @@ -0,0 +1,57 @@ +--- +title: "The event naming test" +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +excerpt: "Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your event is a marketing decision with long-term brand implications. We … Read more" +categories: + - Guides +tags: + - format-guide + - growth + - marketing + - tone-instructional +featured: + src: https://cdn.slist.net/posts/the-event-naming-test/cover.png + alt: "Dark typography design concept for event naming" +legacy_wp_id: 16076 +--- +Most event promoters name their events whatever sounds cool in the moment. That is a mistake. The name of your event is a marketing decision with long-term brand implications. We tested multiple naming strategies across 37+ events and learned what converts, what confuses, and what sticks. + +## Named events versus the nameless calendar + +There are two schools of thought. The first: give every event a distinct name with its own visual identity. The second: run a nameless weekly series where the brand is the event and individual nights are identified only by date. +Diff truncated (64 lines total). View full commit on GitHub →
