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+---
+title: "The mission statement, year by year"
+pubDate: 2026-04-05T20:05:11.000Z
+updatedDate: 2026-04-05T20:05:11.000Z
+draft: false
+excerpt: "Every year the mission statement changed. Not because we did not know what we were doing, but because we were learning what we were doing while doing it. Here is … Read more"
+categories:
+  - Updates
+tags:
+  - format-timeline
+  - growth
+  - identity
+  - tone-philosophical
+featured:
+  src: https://cdn.slist.net/posts/the-mission-statement-year-by-year/cover.png
+  alt: "Timeline of ascending glowing nodes representing brand evolution"
+legacy_wp_id: 16062
+---
+Every year the mission statement changed. Not because we did not know what we were doing, but because we were learning what we were doing while doing it. Here is the archaeology.
+
+* * *
+
+## 2021: The blog
+

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