feat(web): Wave 4 — prose layouts + /policies on Tailwind typography
diff --git a/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md new file mode 100644 index 0000000..5a26a65 --- /dev/null +++ b/content/posts/2026/why-sms-is-worth-more-than-your-instagram-following/index.md @@ -0,0 +1,48 @@ +--- +title: "Why SMS is worth more than your Instagram following" +pubDate: 2026-04-05T20:04:46.000Z +updatedDate: 2026-04-05T20:04:46.000Z +draft: false +excerpt: "In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters … Read more" +categories: + - BTS +tags: + - format-case-study + - instagram + - marketing + - sms + - tone-philosophical +featured: + src: https://cdn.slist.net/posts/why-sms-is-worth-more-than-your-instagram-following/cover.png + alt: "Abstract dark visualization of SMS data streams in red and black" +legacy_wp_id: 16063 +--- +In January 2026, we had 8,000 Instagram followers and 7,000 SMS subscribers. Those two numbers look comparable. They are not. The SMS list outperforms Instagram on every metric that matters for selling tickets, and it is not even close. + +## The numbers + +SMS blast click-through rate: 10%. Post-click conversion to ticket sale: 14%. Cost per SMS: $0.06. Cost per sale via SMS: roughly $4.28. That is the cheapest acquisition channel we have ever run, by a factor of three.Diff truncated (55 lines total). View full commit on GitHub →
